«PLANETA KINO» — Cinema chain

ukr

eng

ukr

eng

Created a cold B2B sales department from scratch

Built a B2B customer acquisition funnel

Streamlined process for implementing and monitoring scripts

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ENG

UKR

One of the largest cinema chains in Ukraine. Planeta Kino was founded in 2008. As of the beginning of 2021, the Planeta Kino chain has 9 cinemas across Ukraine, with a total of 66 screens.

Client

Client's request to us

Workload
Unloaded halls not in prime time, areas that do not work and do not earn money.
1
Certificates
Insufficient number of certificates for visiting cinemas are sold.
2
Restaurants
Insufficient number of people use catering and restaurants.
3
Cold B2B
No cold B2B sales department.
4
Warm B2C
Underdeveloped warm B2C sales department.
5

Results of cooperation with GDC

1
B2B sales department
Created a cold B2B sales department from scratch.
2
Funnel
Built a B2B customer acquisition funnel.
3
Bonuses
Prepared variants of bonuses for warming up leads.
4
Hiring managers
Selected and hired new sales managers to fully cover the function.
5
Scripts
Developed scripts for Facebook messaging.
6
Control
Streamlined process for implementing and monitoring scripts.
7
Products and services
Provided recommendations on changing the concept of the nomenclature of products and services.

Organizational structure of the sales department

Starting
There was no structure in the B2B department, worked with existing managers who worked with incoming warm requests.
Before
One year after the project
All problems were resolved, the annual B2B sales plan was exceeded, and the B2C sales department was reformed.
After

Customer review

Dmytro Derkach,
co-owner of Planeta Kino

Review from:

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Site development
Hawk Style Design

Building a cold B2B sales team, reforming a warm B2C sales team