Building a cold B2B sales department from scratch for the US market. Recruiting.
"NOVODEK USA" — production of light boxes, mobile stands, design of commercial platforms and showcases
Country: USA
Number of working weeks with GDC:
Active phase - 20 weeks
Support phase - 17 weeks
Country: USA
Number of working weeks with GDC:
Active phase - 20 weeks
Support phase - 17 weeks
Created a cold B2B sales department from scratch for the US market
Created the organizational structure of the sales department
Hired all employees for cold sales department
After the system was built, the first sales in the United States began
"NOVODEK USA" emerged as an agency specializing in comprehensive advertising decoration and servicing of fashion retail networks, introducing the widespread adoption of SEG technology. The company was the first to offer a comprehensive turnkey package: from design development to coordination of installation projects in retail locations throughout Eastern Europe. The agency cemented its reputation as a leader in SEG fabric printing and lightbox production.
Client
Client's request to us
- Cold B2B sales departmentLack of a cold sales department.1
- The organizational structureLack of a clear organizational structure of the sales department.2
- HiringLack of employees for the cold sales department.3
- ScriptsNo scripts for sales managers.4
- CRMLack of CRM.5
Results of cooperation with GDC
- 1Cold B2B sales departmentBuilding a cold B2B sales department from scratch for the US market.
- 2Organizational structureCreated the organizational structure of the sales department.
- 3Hiring managersHired all employees for cold sales department (writing vacancies, search, interviews, adaptation). Hired 2 managers: receiver and project manager.
- 4ScriptsCreated and implemented scripts.
- 5Motivation and KPICreated and implemented a system of financial and non-financial motivation, as well as a system of leading and lagging indicators.
- 6CRMHelp with the selection and implementation of CRM, all funnels and business processes are spelled out.
- 7Sales in the US marketAfter the system was built from scratch, the first sales in the US market began.
Organizational structure of the sales department
- StartingSeveral managers in the sales departmentBefore
- One year after the projectProject manager, sales managers, receiverAfter
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