“DD Tuning” — car accessories

ukr

eng

ukr

eng

Building systematic B2B and B2C sales departments

Growth B2C sales by 50%, growth in B2B sales by 27%, B2C conversion growth by 6%

Created the operational rhythm of the sales department

Developed a quality monitoring system from scratch

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ENG

UKR

DD Tuning was founded in 2004 (priop to 2007, it operated as a sole proprietorship specializing in retailing auto parts and tuning accessories in Chernivtsi.). At the beginning, the company's main specialization was the sale of automotive accessories (cosmetics, automotive bulbs, and other items). In 2006, the company imported products from the Turkish manufacturer Carmos for the first time – stainless steel automotive products (handle overlays, mirrors, bumper grilles, and thresholds). They have thousands of clients from Kyiv, Odesa, and other cities in Ukraine. They also operate worldwide, with many clients from Moldova, Poland, and all European countries.

Client

Client's request to us

Systematic sales
No systematic sales.
1
Sales department structure
Lack of a clear prescribed structure of the sales department for today. and for the future in the case of scaling.
2
Conversion
Low conversion rate of hot leads.
3
Scripts
No scripts.
4
Motivation and KPI
Managers do not understand how to earn more and what their salary depends on.
5
CRM
There is no regulation for working with CRM; there is no systematic control by the sales department manager over what happens in CRM.
6

Results of cooperation with GDC

1
Systematic B2B and B2C sales departments
Growth B2C sales by 50%, growth in B2B sales by 27%, B2C conversion growth by 6%.
2
Operational rhythm
Created the operational rhythm of the sales department.
3
Hiring managers
Three sales managers have been hired.
4
Scripts
Written and implemented scripts.
5
Motivation
Developed and implemented a system of motivation for sales managers.
6
KPI
Leading and lagging indicator systems have been created.
7
Adaptation
An adaptation system has been developed and implemented.
8
Sales department operations on weekends
The sales department has been organized to operate in shift mode on weekends.
9
Quality control
A quality control manager for the sales department has been hired; a quality control system has been built from scratch.

Organizational structure of the sales department

Starting
Several sales managers
Before
One year after the project
Team leader, sales managers, auditor-controller
After

We'll make a free audit of your sales team

Please complete the contact form and we will contact you

send a request

Site development
Hawk Style Design

Reconstruction of the sales department. Recruiting.