CrossFit Banda is the No. 1 affiliated CrossFit club in Ukraine. 70% of coaches are current athletes who have passed the CrossFit Level 1 certification. 37 athletes, 3 locations for open training, 79 professional coaches, 3 clubs.
Client's request to us
No centralized sales system.
Unclear efficiency of the sales department
Not established internal processes
Financial and operational unit
No complete picture of the financial position of the business and the efficiency of business processes
Results of cooperation with GDC
Highlighted weaknesses in the numbers.
Management reporting system
Built a management reporting system.
Financial management system
Built a financial management system.
Developed tools for dealing with cash gaps.
Staging and control
Implemented a manager for staging and monitoring team tasks. Implemented a manager for staging and monitoring team tasks.
Conducted an audit of processes and readiness for restructuring.
Updated structure of the sales department.
Started switching to a new CRM system.
KPI and motivation
Started implementing KPI and motivation.
Writing and implementing all necessary scripts (processing incoming applications, holding meetings and correspondence, working with the database).
Setting up a system for monitoring and tracking results.
Assistance in preparing a PR and advertising campaign.
Building a monitoring system for the effectiveness of PR and advertising campaigns.
Organizational structure of the sales department
Decentralized sales department, where each separate gym has a manager who works separately from others, without a single approach to sales.
One year after the project
CEO, head of sales, local managers in the gyms who work with clients, and several managers who work with incoming applications and offer to come to the gym for a tour or trial training.
Tatiana Gerashchenko, owner of CrossFit Banda
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