Consulting on setting up a sales department
Country: Ukraine
Number of working weeks with GDC:
Active phase — from April 2023 to the present (valid)
Number of working weeks with GDC:
Active phase — from April 2023 to the present (valid)
Built a management reporting system
Built a B2B customer acquisition funnel
Conducted an audit of processes and readiness for restructuring
CrossFit Banda is the No. 1 affiliated CrossFit club in Ukraine. 70% of coaches are current athletes who have passed the CrossFit Level 1 certification.
37 athletes, 3 locations for open training, 79 professional coaches, 3 clubs.
37 athletes, 3 locations for open training, 79 professional coaches, 3 clubs.
Client
Client's request to us
- Sales systemNo centralized sales system.1
- EfficiencyUnclear efficiency of the sales department2
- ProcessesNot established internal processes3
- Financial and operational unitNo complete picture of the financial position of the business and the efficiency of business processes4
- TeamUnmotivated team5
Results of cooperation with GDC
- 1Financial auditHighlighted weaknesses in the numbers.
- 2Management reporting systemBuilt a management reporting system.
- 3Financial management systemBuilt a financial management system.
- 4ToolsDeveloped tools for dealing with cash gaps.
- 5Staging and controlImplemented a manager for staging and monitoring team tasks. Implemented a manager for staging and monitoring team tasks.
- 6AuditConducted an audit of processes and readiness for restructuring.
- 7Updated structureUpdated structure of the sales department.
- 8CRMStarted switching to a new CRM system.
- 9KPI and motivationStarted implementing KPI and motivation.
- 10ScriptsWriting and implementing all necessary scripts (processing incoming applications, holding meetings and correspondence, working with the database).
- 11Control systemSetting up a system for monitoring and tracking results.
- 12AssistanceAssistance in preparing a PR and advertising campaign.
- 13Monitoring systemBuilding a monitoring system for the effectiveness of PR and advertising campaigns.
Organizational structure of the sales department
- BeforeDecentralized sales department, where each separate gym has a manager who works separately from others, without a single approach to sales.До
- One year after the projectCEO, head of sales, local managers in the gyms who work with clients, and several managers who work with incoming applications and offer to come to the gym for a tour or trial training.After
Customer review
Tatiana Grashchenko,
owner of CrossFit Banda
owner of CrossFit Banda
Review from:
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