«ARPAL» — Ukrainian manufacturer of wood shredders and chippers.

ukr

eng

ukr

eng

Created a systematic sales system

Increased sales conversion

Hired 2 sales managers and an auditor-controller

Created weekly planning system

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ENG

UKR

«ARPAL» is a Ukrainian manufacturer of wood shredders and wood chippers. Since 2013, it has been producing equipment for the utilization and processing of wood waste. The company's clients include the private sector, utilities, farms and forestries, arborists and other enterprises. Thanks to the combination of highly qualified specialists and excellent service, the company has managed to gain the trust of thousands of customers in Ukraine and around the world.

Client

Client's request to us

System sales
Lack of systematic sales.
1
Structure of the sales team
Lack of a clear structure of the sales team for today and for the future in case of scaling.
2
Production load
Lack of production utilization in the required volume.
3
Conversion
Low conversion of incoming orders.
4
Control of managers
Lack of control over the work of managers with clients (no listening of calls, no control over work in CRM).
5
KPI
Lack of leading and lagging indicators of sales managers.
6
Scripts
Lack of scripts.
7
Dashboards and planning
Lack of dashboards and planning.
8

Results of cooperation with GDC

1
System sales
Created systematic sales.
2
Conversion
Increased sales conversion rate.
3
Operational rhythm
Created the operational rhythm of the sales team.
4
Hiring
Hired 2 sales managers and an auditor-controller.
5
Scripts
Written and implemented scripts.
6
Material and non-material motivation
Development and implementation of material and non-material motivation.
7
KPI
Created a system of leading and lagging indicators.
8
Adaptation
Development and implementation of an adaptation system.
9
CRM
All the funnels and business processes are registered in CRM.
10
Dashboards and planning
Created dashboards and a weekly planning system.

Organizational structure of the sales department

Starting
Head of the sales department, 3 sales managers.
Before
One year after the project
Head of the sales department, 5 sales managers, and an auditor-controller.
After

We'll make a free audit of your sales team

Please complete the contact form and we will contact you

send a request

Site development
Hawk Style Design

Reconstruction of a warm B2C and B2B sales team