Building a cold B2C sales department from scratch

«AIRON»  —   Ukrainian manufacturer of portable equipment and accessories
Country: Ukraine
Number of working weeks with GDC:
Active phase: 4 months
Created an organizational structure for the sales department
Written and implemented scripts
Calibrated sales managers
Hired 2 sales managers
«AIRON» — is a Ukrainian manufacturer of portable electronics and accessories with a wide product range. The company was founded in 2010 and started its operations with the production of AirBook e-books. Its mission is to create affordable and reliable portable electronics for active and modern consumers.
Client's request to us
  • B2C sales department
    Building a cold B2C sales department from scratch.
Results of cooperation with GDC
  • 1
    Organizational structure
    Created an organizational structure for the sales department.
  • 2
    Written and implemented scripts.
  • 3
    Calibrated sales managers.
  • 4
    Development and implementation of financial and non-financial motivation.
  • 5
    Creation of a system of leading and lagging indicators (KPIs).
  • 6
    Development and implementation of an adaptation system.
  • 7
    Hired 2 sales managers.
  • 8
    Assistance in choosing a CRM; Written all the funnels and business processes in the CRM.
Organizational structure of the sales department
  • Starting
    The organizational structure was not defined.
  • One year after the project
    Hunters and closers.
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