«4LOFT» — Production of upholstered furniture on request

ukr

eng

ukr

eng

Managers communicate using the correct sales call structure

The motivation system allows managers to earn more and motivates them to sell more

There is a clear understanding of the stage at which employees need to be hired

Leaders understand what indicators to pay attention to every day so that managers work as efficiently as possible

SEND A REQUEST

ENG

UKR

4LOFT is a manufacturer of designer furniture, metal structures and cabinet furniture. More than 1000+ completed projects, 20+ years of experience in production.

Client

Client's request to us

Sales department
No systematic sales department.
1
Low conversion to purchase
A lot of incoming leads, but the conversion rate is low and managers do not close potential customers.
2
Operational consulting
There is a desire to understand financial statements and forecast cash flows in the company.
3

Results of cooperation with GDC

1
Warm sales department
Launching a warm online sales department.
2
Payment calendar
Introduced a payment calendar and clear management reporting.
3
New structure
Created a new structure for the sales department.
4
Scripts
Created scripts for processing incoming leads.
5
Processing of objections
Created scripts for processing objections at each stage of the funnel.
6
Templates for social network messages
Created message templates for communicating with potential customers on Facebook and Instagram direct.
7
Motivation and KPI
Analyzed and improved the system of financial and non-financial motivation and KPI.
8
Adaptation system
Developed an adaptation system for new employees.
9
Job descriptions
Developed job descriptions for managers and a text of the vacancy.
10
Long and clear sales funnel
Implemented tips on how to increase conversion when moving from stage to stage of the sales funnel.
11
Affiliate program
Developed an affiliate program for sales through partners.
12
Target audience segmentation
Segmented target audience and provided them with bonuses that increase the probability of purchase.
13
CRM
CRM was implemented.

Organizational structure of the sales department

Starting
2 owners, 4 sales managers
Before
One year after the project
2 owners, 1 team leader, 3 sales managers (including 1 online), 1 sales auditor-controller
After

We'll make a free audit of your sales team

Please complete the contact form and we will contact you

send a request

Site development
Hawk Style Design

Launching a warm online sales team